Freedom Alert — Leads & Conversion Actions Report

Executive Summary

Total Ad Spend

$844

Google + Meta combined

Total Conversions

53

All platforms combined

Avg Cost/Conv

$15.92

Blended CPA

Total Clicks

1,459

Google + Meta

Google Ads — Conversion Actions Breakdown

Google Ads

                6 conversion actions are set up in the Freedom Mini Google Ads account. Here's exactly what's firing and how many leads/sales each generated in this period.
            

Conversion Action	Type	Category	Status	Conversions	Value
Begin checkout	Webpage	Begin Checkout	Enabled	12	$0
Purchase #new	Webpage	Purchase	Enabled	4	$0
Calls from ads (1)	Ad Call	Phone Call Lead	Enabled	3	$3
Submit lead form	Webpage	Lead Form	Enabled	0	$0
Calls from ads	Ad Call	Phone Call Lead	Enabled	0	$0
Click to call (website)	Click to Call	Phone Call Lead	Enabled	0	$0
TOTAL				19	$3

                ⚠️ Revenue Tracking Issue: "Purchase #new" is firing (4 purchases) but recording $0 value. This means conversion value tracking is NOT set up correctly — Google can't optimize for ROAS without actual revenue data. Fix: Ensure your purchase event passes the transaction value to Google Ads.
            

Conversion Funnel (Google Ads)

949

Ad Clicks

→

12

Begin Checkout

→

4

Purchases

Checkout-to-purchase rate: 33.3% (4 of 12 who started checkout completed purchase). Click-to-checkout rate: 1.3%.

By Campaign

Campaign	Spend	Clicks	Impr	Conv	All Conv	CPA
Search \| General	$222.46	324	4,970	6	9	$24.72
PMAX \| General	$187.97	625	22,946	10	10	$18.80
TOTAL	$410.42	949	27,916	16	19	$21.60

By Ad Group (Search)

Ad Group	Spend	Clicks	Conv	All Conv	CPA
Ad group 1 (General)	$158.61	300	5	7	$22.66
Fall Detection - Seniors	$63.64	23	1	2	$31.82
Veterans - Medical Alert	$0.20	1	0	0	—
No Monthly Fee - Medical Alert	$0.00	0	0	0	—
Caregiver - Senior Safety	$0.00	0	0	0	—

                Note: "Veterans - Medical Alert", "No Monthly Fee", and "Caregiver - Senior Safety" ad groups have near-zero impressions and spend. Consider refreshing ad copy or adjusting bids to get these segments active — they represent untapped audiences.
            

Conversion Actions by Campaign

Campaign	Conversion Action	Count	Value
PMAX \| General	Begin checkout	7	$0
Search \| General	Begin checkout	5	$0
PMAX \| General	Purchase #new	3	$0
Search \| General	Calls from ads (1)	3	$3
Search \| General	Purchase #new	1	$0

Meta Ads — Leads & Performance

Meta Ads

Meta Spend

$434

3 campaigns

Leads

33

$6.58 per lead

Purchases

1

From Leads campaign

Link Clicks

510

$0.85 avg CPC

Campaign	Objective	Spend	Impr	Clicks	Leads	Purchases	CPL
Leads \| General - Final	Sales	$217.00	4,394	268	33	1	$6.58
Sales \| General - Final	Sales	$165.03	8,020	198	0	0	—
Traffic \| General - Final	Traffic	$51.65	4,479	44	0	0	—
TOTAL		$433.68	16,893	510	33	1	$13.14

                Meta Leads Campaign is the star: 33 leads at $6.58/lead from "Leads | General - Final". This is strong performance for a medical alert device lead. The Sales and Traffic campaigns are not generating measurable conversions — consider reallocating budget to the Leads campaign.
            

Combined Lead & Conversion Summary

All Conversion Actions Across Both Platforms

Source	Conversion Type	Count	Cost Per
Meta	Leads (form fills / registrations)	33	$6.58
Google	Begin Checkout	12	$34.20
Google	Purchase	4	$102.61
Google	Calls from Ads	3	$74.15
Meta	Purchase	1	$217.00
TOTAL CONVERSIONS		53	$15.92

Lead Quality Breakdown

High-Intent

5

Purchases (4 Google + 1 Meta)

Mid-Intent

15

Checkouts (12) + Calls (3)

Top-of-Funnel

33

Meta Leads (form fills)

Key Recommendations

                1. Fix Purchase Value Tracking (URGENT)

                Google Ads recorded 4 purchases but $0 revenue value. Without revenue data, Google can't optimize for ROAS or prioritize high-value customers. Ensure the purchase conversion event sends the actual transaction amount.

                2. Scale Meta Leads Campaign

                At $6.58/lead, the "Leads | General" campaign is the most efficient lead generator. Consider increasing its daily budget. The Sales and Traffic campaigns are not converting — pause or reallocate their budgets ($217/month) to Leads.

                3. Activate Dormant Ad Groups

                "Veterans - Medical Alert", "No Monthly Fee", and "Caregiver" ad groups have near-zero activity. These are high-potential segments for medical alert devices. Refresh ad copy, increase bids, or add more keywords to get impressions flowing.

                4. PMax Is Outperforming Search on CPA

                PMax: $18.80 CPA vs Search: $24.72 CPA. PMax is also driving more checkouts (7 vs 5). Consider shifting more budget to PMax, or at minimum maintain current allocation.

                5. Checkout-to-Purchase Optimization

                12 people started checkout but only 4 completed (33% completion). The 8 abandoned checkouts represent ~$800+ in potential lost revenue. Consider: abandoned cart emails, simplify checkout process, add trust signals (BBB, secure payment badges), offer a limited-time discount at checkout.

Freedom Alert — Leads & Conversion Report